How to get more clients as a hairstylist.
Posting more is not the same as being found. These are ten things to do, in order, each with one job for this week. The examples are real styles from salons on Kiri, with the names and prices shown on their pages.
Name your work the way people search for it.
Nobody searches for your name before they know you exist. They search for the cut: “curtain bangs”, “bald fade”, “curly cut near me”. So the name on each photo should carry the words a client would type, plus the detail that makes it specific. Not a caption only your followers understand.
One photo, one style, one plain name.
Four live style pages on Kiri, named for what they are
This weekRename your ten best photos: the style, then the detail.
Say what it is in one line.
A name gets you found. One plain sentence gets you chosen. Describe what the client walks out with, in words they would use themselves, and leave the hashtags out of it.
One line each, from Kiri’s index of these styles
“Hand-painted, sun-kissed dimension that grows out soft.”Dimensional Balayage with Soft Waves · Rock Paper Scissors, Seattle
“Soft razor-cut layers and a piecey forward fringe.”Textured Short Crop · Nova Arts Salon, Los Angeles
“Defined curls, textured layers and a curly fringe.”Curly Shag with Curly Bangs · CurlCraft Salon, San Diego
This weekWrite one sentence for each of those ten photos.
Put a price on it.
When there is no price, the client has to message you to find out, and that is one more step before they can book. A “from” price is enough. It tells people whether you are in their range, and it saves you the conversations that were never going to become a booking.
Prices on these styles’ pages on Kiri
This weekAdd a “from” price to your five most-booked services, everywhere they are listed.
Send every link to one page where they can book.
Your Instagram bio, your Google profile and your TikTok should all point at the same page: your work, your menu, your prices and a way to ask for a time. Every extra tap between “I like that” and “I asked for Thursday” is a place to lose them.
On Kiri that page is free and built for you. See what it includes.
This weekOpen your own bio link on your phone and count the taps to a booking request.
Set up your Google Business Profile properly.
When someone searches “hair salon near me”, the map results come from Google Business Profiles. If you rent a chair or a suite you may be able to have your own: Google’s guidelines allow a profile for an individual practitioner who works in a public-facing role and can be contacted directly at the verified location during stated hours.
Fill in every service with its price, your real hours, recent photos, and the booking link from step four.
This weekSearch your own name and your salon’s name on Google Maps. Claim what exists, or create a profile if you qualify.
Ask for reviews, and never pay for them.
Ask at the chair, when they are looking in the mirror and happy, and send the link the same day. Ask everyone, not only the clients you expect five stars from.
Google’s review policy does not allow reviews posted because of an incentive from the business, and it does not allow selectively soliciting positive ones. So no discounts for stars.
This weekSave your review link as a text shortcut and send it to this week’s clients.
Rebook before they leave.
A new client only becomes a regular if there is a next appointment. Offer the date while they are still in the chair, and make it about their hair: “Your gloss will want refreshing in about six weeks. Shall I hold the 14th?”
This weekCount how many clients left this week with a next date.
Give your regulars a reason to send a friend.
A referral reward is not a review incentive: you are thanking a client for sending a friend, not paying for a public rating. Make the offer specific, such as money off their next cut when a friend books, and tell them out loud. It costs you only when it works.
This weekPick one offer and tell every client who sits down.
List where people already look, and know the fee.
Marketplaces and directories put you in front of people who have never heard of you. Some are free. Some take a share of the first visit when they send you a new client: Fresha 20%, Booksy 30%, StyleSeat 30% and Mindbody 20%.
Know the number before you switch one on. Run your own prices through the fee calculator. Kiri takes no commission.
This weekList every place you are bookable and write the fee beside each one.
Ask every new client how they found you.
Write the answer down: Instagram, Google, a friend, a marketplace, walking past. After a month you will know which of these steps is bringing people in, and which ones you can stop spending time on.
This weekAdd “How did you find me?” to your consultation.
The weekly half hour.
- Post one finished look with the style name, one sentence and a “from” price.
- Send this week’s clients your review link, and reply to every new review.
- Check that your bio link still goes where you think it does.
- Count your new clients, where each one came from, and how many rebooked.
None of this needs a bigger following. It needs the work you have already done to be named, priced and one tap from a booking, and it needs you to keep asking the people in your chair.
Steps one to four, done for you.
A Kiri page puts every photo on its own page under the name of the style, shows your menu with prices, and gives you one link where a client can send a booking request. The Kiri team builds it from your Instagram or website. It is free, with no subscription and no commission.
Asked by stylists.
- What is the fastest way to get clients as a hairstylist?
- Start with the people who are already looking. Name and price the work you have (steps 1 to 3), send every link to one page where they can book (step 4), and set up your Google Business Profile (step 5). None of that needs an audience first. Then ask this week’s clients for a review and a referral (steps 6 and 8).
- How do I get clients as a new stylist with no portfolio?
- Build the portfolio first. Offer cuts to friends, family and models, photograph every finished look in the same light, and name each one by the style. A handful of clear, named photos is enough to start a page and a Google profile, and each one is another way to be found.
- Do I need a website as a hairstylist?
- You need one page you control that shows your work, your menu with prices and a way to book. It does not have to be a website you build yourself. A free Kiri page is one option: the Kiri team builds it from your Instagram, and it has a short address you can put in your bio.
- Should I pay a booking app to send me new clients?
- It can be worth it when the client would not have found you any other way and comes back. Know the fee first. The share of a first visit each marketplace takes is Fresha 20%, Booksy 30%, StyleSeat 30% and Mindbody 20%. On a $120 first visit that works out to $24 on Fresha, $36 on Booksy, $36 on StyleSeat and $24 on Mindbody. Kiri charges no commission on the clients it sends.
- How does Kiri help stylists get clients?
- Kiri turns each photo in your portfolio into its own style page that people find by searching the cut or color, shows your menu and prices, and lets a client send you a booking request. The page is free, with no subscription and no commission, and the Kiri team builds it for you. Kiri’s city salon guides cover New York, Los Angeles, Chicago and San Francisco so far.
Sources
- Google: Guidelines for representing your business on Google (individual practitioners)
- Google Maps: Prohibited and restricted content (fake engagement, incentives)
Google’s guidelines and policies are quoted as read on November 12, 2026 and can change. Style names and prices in the examples are the ones on each style’s Kiri page on that date; the one-line descriptions are Kiri’s own.
Be found by the cut.
Send us your Instagram. We build your page from your work, you check it, and booking requests start coming in.